So consider this an à la carte menu and only choose the marketing apps that will be the most suitable and helpful to you in achieving your goals.
Plus, with all of the amazing apps available today, I’m bound to have missed some!
So before you go, make sure to leave a comment and let us know about any apps you love that aren’t included in this list.
Let’s get to it.
Social Media Management Marketing Apps
Buffer is a social media tool that allows you to schedule posts directly to Instagram, Facebook, Twitter, Pinterest, and LinkedIn.
You can use this marketing app to add content you find online to your social media schedule by using Buffer’s browser extension.
Buffer’s free plan allows users to manage up to three social accounts, and schedule up to 10 posts at a time for each. Payment plans start at $15 per month to manage additional social accounts or schedule more posts.
Hootsuite is social media management tool that allows you to schedule posts, as well as monitor and manage your social media accounts. Plus, this marketing app integrates with Facebook, Twitter, LinkedIn, Pinterest, and YouTube accounts.
Hootsuite’s free plan allows users to manage up to three social accounts, and schedule up to 30 posts at a time.
Payment plans start at $25 per month and allow you to add team members, schedule more posts, and manage additional accounts.
Planoly is a visual planner for Instagram.
This Instagram marketing app lets you see how your individual posts will appear as a grid on your Instagram account before you post them. It also provides data and engagement rates for each of your posts.
All in all, it helps you to create a more cohesive Instagram feed, and a strong, visual style for your brand.
Planoly’s free plan allows you to connect one Instagram account and upload up to 30 posts per month. However, the free plan is restricted to photos only.
For additional posts, video posts, and extra accounts, payment plans start at $7 per month.
4. Repost for Instagram
The free version includes a small watermark on all of your posts, but you can remove it for a one-time fee of $4.99.
Available for Android
5. Grammarly Keyboard
Grammarly Keyboard is like having a professional editor in your pocket. It helps you avoid embarrassing mistakes in your social media updates and emails.
The app lets you use a special keyboard that automatically scans your writing for misspellings and grammatical errors.
Plus, this marketing app is completely free and works inside any app on your smartphone.
Tweetbot is one of the most popular Twitter management tools available.
This marketing app lets you organize your Twitter stream in several different ways, such as lists or channels. Plus you can tweet and reply directly from within the app.
Tweetbot costs $4.99 and is ideal for anyone looking to grow a business using Twitter.
Available on iOS
IFTTT is a library of “applets.” Now, what’s an applet?
An applet is a small application or utility program that is designed to perform one or a few simple functions.
These applets help your apps and devices work together in new ways. There are literally hundreds of ways that you can supercharge your marketing strategy with IFTTT.
For example, there are a bunch of Instagram marketing IFTTT applets. One of these allows users to automatically share Instagram pictures to Twitter as images, rather than as links. Another lets users sync Instagram posts to Pinterest or a Facebook Page album.
The applications are endless.
Mention is a social listening tool that helps you find and follow up brand mentions throughout the internet.
In other words, you’ll be notified each time one of your chosen keywords is mentioned anywhere online – blogs, social media, news sites, etc. Then, you can capitalize on opportunities and put out fires before they grow too big.
Mention plans start at $29 per month for 2 basic alerts and up to 3,000 mentions.
9. Facebook Pages Manager
It makes it much easier to update and manage your Facebook page than using the normal Facebook app or a mobile browser.
10. YouTube Studio
The YouTube Studio app allows marketers to manage their brand account wherever they are.
You can reply to comments, monitor your YouTube analytics, update video details, manage playlists, and more.
General Management Marketing Apps
11. Facebook Ads Manager
Facebook Adverts Manager is an indispensable marketing app if you’re running Facebook or Instagram advertising campaigns.
Stay on top of your campaigns by managing your ads and measuring your results on the move.
12. Google Analytics
The Google Analytics app lets you stay on top of your metrics via mobile.
This marketing app displays your analytics in simple, intuitive graphs – perfect for checking in on your marketing campaigns and website traffic.
13. Adobe Acrobat Reader
This handy app also allows you to open files from any application with public access, print documents from your mobile device, and export files to Word or Excel.
14. Shopify App
This marketing app lets you process orders, update your product listings, track stock, and communicate with customers.
Plus, the app has an unmistakable ka-ching sound, which fires each time your store makes a sale – music to the ears of every Shopify user.
If your blog is hosted on WordPress, you need the mobile app. It lets you manage your website content – even if you have no internet access.
You can create, edit, and publish posts, moderate comments, view analytics, and more.
Dropbox lets you store and manage all of your files in the cloud. The app allows you to sync your folders across multiple devices and lets multiple people access the same folders and files.
17. Google Drive
Google Drive also lets you store all of your files in the cloud while integrating seamlessly with Google Docs, Sheets, Slides, and Forms.
Plus, you can share folders and files with multiple users, and the mobile app lets you view and edit your files even when you’re offline.
Evernote is the ultimate note-taking app. Use it for general notes, collecting resources, annotating images or docs, or managing larger projects.
What’s more, this mobile app lets you snap pictures to add to your docs. Evernote can even read the text in images to make photos searchable!
Asana is a popular project management tool for teams.
This marketing app lets teams communicate, manage tasks, organize to-dos, and track project timelines.
Trello is another popular project management app for teams or individuals.
It uses a system of cards that represent different tasks. Trello’s mobile app is essential for anyone using this service, as it allows users to add, edit, rearrange, and track tasks on the go.
Communications Marketing Apps
Slack is a group messenger for team communication. It’s extremely useful for teams and businesses of all sizes.
Download the mobile app so that you can message collaborators, share and edit documents, review past conversations, and stay focused on what matters.
Plus, Slack integrates with Dropbox, Google Drive, Asana, and more.
Instead of having emails, messengers, project management tools, note-taking tools, and more, why not just have the one tool?
Basecamp combines project management and team messaging into one convenient application.
Hangouts lets users connect via messaging, video calls, and group video calls.
More professional than Facebook Messenger, the Hangouts mobile app connects coworkers and collaborators when they’re away from their computers.
Skype needs no introduction. This popular app allows users to jump onto group video calls anytime, anywhere.
Group video calls are free for up to 25 people, and Skype even integrates with phone numbers. (Remember those?)
Nimble is a powerful contact manager that integrates seamlessly with your contacts’ social profiles.
This marketing app lets you stay connected to your network while fostering deeper relationships with people across multiple platforms.
Content Creation Marketing Apps
This marketing app is perfect for whipping up images for social media posts on the fly.
Begin from scratch or with one of Canva’s templates, and take advantage of their library of images and graphics.
Plus, you can share your finished image directly to popular social media platforms when you’re done.
Over lets you add stunning text to your images wherever you are.
What’s more, Over has tons of incredible graphics templates. Play with filters, graphics, and fonts to make your social media posts stand out.
Available on iOS
Anchor helps you turn audio clips into beautiful videos for social media.
This marketing app automatically generates word-by-word transcriptions that sync perfectly with your audio.
Plus, you can also use Anchor to upload your most popular videos to podcast platforms like Apple Podcasts and Google Podcasts.
29. Photo Editor by Aviary
This marketing app has tons of photo editing tools to help you make the most of your photos.
Play with frames, stickers, and overlays. Eliminate blemishes and improve your images with adjustable, professional effects.
30. Adobe Photoshop Express
It lets you edit photos with over 20 instruments and filters. Crop and flip your image, adjust its colors and contrast, play around with collage effects, and more.
The app’s key selling point is the automatic editing features. Quik scans your video footage for great moments, and will automatically trim and edit your clips into a stunning video.
You can trim clips, change the speed of your video footage, use filters, edit text, and add music.
The free version of InShot has in-app adds and includes a watermark on your content. However, you can remove these for a one-time fee of $2.99.
Content Discovery Marketing Apps
Feedly is one of the best apps available for subscribing to RSS feeds.
This marketing app is perfect for discovering new content to share to your social media profiles to boost engagement.
Plus, it integrates with social media apps like Buffer.
34. BBC News
BBC News is one of the most popular news channels in the world. Stay on top of what’s happening with the mobile app.
You can find great content to share, and ensure your social media posts are always timely and current.
Overcast is one of the most popular podcast apps available. Browse or search for podcasts to add to your playlist. Then listen online or offline.
Overcast also has some special features, such as “Smart Speed.” This lets you listen faster without distortion by dynamically shortening silences in talk shows.
This app is great for listening to marketing and business podcasts to improve your knowledge.
Available on iOS
The TED app contains a library of the world’s best presentations. Plus, you can share talks that your followers will enjoy directly to social media.
Fringe Social Media Marketing Apps
Tumblr is the ultimate blogging platform. Just start a blog, and load it up with whatever you want – stories, photos, GIFs, TV shows, links, jokes, music, videos, art… as Tumblr puts is, “literally whatever.”
The platform currently has more than 435 million different blogs.
Brands on Tumblr can download the mobile app to access their account features and tools on the move.
Reddit has dubbed itself “The Front Page of the Internet.” Users can post pictures, stories, videos, memes, and more in the platform’s various categories and subcategories – called subreddits.
Users can subscribe to subreddits to create a feed of content that they can then vote up or down. This means great content which is consistently upvoted will be exposed to a large number of people.
So marketers harnessing this channel should download the mobile app to monitor their posts and brand mentions.
Quora is a question-and-answer site. Nay – the question-and-answer site. Questions are posed, answered, edited, and organized by users.
The platform has a number of uses for marketers, such as building a following, research, and content ideas.
Any brand present on Quora can use the mobile app to check in on the latest questions and topics in their niche.
Major Social Media Marketing Apps
The Facebook app provides all of the features you use on the web version, such as managing your profile, notifications, and groups.
Having the Facebook app on your mobile device also allows you to easily manage your Facebook logins on other sites and apps.
Instagram is one of the fastest growing social networks in the world.
Instagram’s desktop interface is extremely limited as it’s a mobile-first platform. So you’ll need to download the app to take full advantage of its marketing potential.
The Twitter app makes it easy to manage your brand account wherever you are.
Share content, review and reply to tweets and direct messages, and keep up-to-date with your stream.
Marketers can use Snapchat to deepen relationships with customers and strengthen their brand.
The Pinterest app lets users view, like, and repin on the move.
The app is simple and intuitive, so if you have a brand presence on Pinterest, make sure to download the mobile app.
The Google+ app lets you manage your account on your mobile device. Manage your profile, browse your feed, share content, and engage with your followers whenever you get a spare minute.
Plus, you can reply to comments and stay up to date with your video subscriptions to find great content to share with your followers on other platforms.
These 47 marketing apps can help you harness time that’s usually wasted and use it to grow your business.