A successful referral program isn’t just about using your existing customers to gain new leads. With 74% of consumers identifying word-of-mouth as a key influencer in purchasing decisions and 92% of people ages 18 to 34 saying that they seek recommendations from friends and family before making a purchase, referral marketing is an integral component of today’s marketplace – and one that can yield impressive results if the right tactics are employed.
With a well-built referral program (coupled with referral marketing software), you can actually increase brand loyalty among existing customers while simultaneously growing your customer base through referral traffic.
That’s a win-win. So, let’s talk about how to strategically get more referrals.
Referral Marketing Best Practices
If you want to take your referral program to the next level, here are 5 best practices to help you get there:
1. Your Referral Program Should Be Easy To Find
Don’t make your customers root around your website searching for a referral link. Or even worse, dig through their email to find out how to log into your portal and see their reward status. The harsh reality is people aren’t going to sign up for your referral program if they don’t know about it, so make sure you’re making it visible and prominent. Remember, the entire purpose of the program is to get people to spread the word about your brand, products and/or services. If signing up to do so is difficult and frustrating, you won’t get the results you’re hoping for.