7 Social Media Management Tips to Save Time & Improve Results

By Mary Lister

As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn. The best thing about these options is that they have already been vetted by other people! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.

According to data from Mainstreethost, social networks are the 2nd most popular way to research brands, just behind search engines. We can google “Faux-suede shirt” and receive an ad from UNTUCKit—but it’s fairly unlikely that I would purchase that shirt before doing my research on the brand.

First, check them out on Facebook, see some reviews; check Twitter and Instagram for discounts. It’s like doing recon for a blind date! I want to know I’m not going to get ripped off; and in the process, the brand should utilize these social channels to develop a relationship with me as a customer.

That being said, I think we agree that social media management can be a stream of irritation. Your brand needs to be engaging, posting and sharing constantly—but who has time for that? I have gathered a list of tips that my colleagues and I use for WordStream’s social management to help save time, save money, and grow and engage your audience.

1. Focus on Quality

It is always good to have a constant flow of content and announcements, but I would much rather have nothing at all than abysmal posts with incorrect information.  We want to make sure that we are sharing content that is good enough to be re-shared or retweeted, passed on to colleagues across industries.

We also try to look for content that will last, not just trend for a week and disappear. If you are able to produce content or develop insights that will stay relevant in the industry, these are gold! For us, social media content does really well on—surprise!—social media. This tweet was posted in mid-June and I’m still seeing it being retweeted even now.

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