Big Cartel Review: Is BigCartel the Best Ecommerce?

Founded by Matt Wigham in 2005, Big Cartel sets itself apart from other commerce solutions by specifically targeting artists looking for easy solutions to sell their products online. The company has placed a great emphasis on making their platform as easy as possible, while they provide all the necessary features to operate your own online store the features remain pretty basic. Today the company hosts more than 250,000 stores, with artists from around the globe run most of these shops. If you are just looking to sell a few products online and don’t mind the basic features (some sellers had to switch to a more powerful platforms as you can see in our Shopify reviews) then perhaps Big Cartel is the right fit for you, read on to find out more.

Big Cartel Features

From the very moment you sign up with Big Cartel it becomes apparent that they just aren’t interested in offering all the bells and whistles of other ecommerce platforms, they are not aiming for the large online retail stores but instead they are focused on smaller companies. This is also very visible through the features offered.

One of the biggest problems I see with Big Cartel is the fact that the stores do not offer a search option, in other words your customers cannot enter a search query in order to find a product. While this might not seem like a problem if you are only selling a few products, it quickly become a great annoyance if you have a store with more than 20 products.

Similar to their competitors the company offers different pricing plans, and of course the more you pay the more features you can unlock. These features include things such as inventory management, stats about the number of visitors, which links people use to access your site, as well as what search terms are being used to find your site.

If you are just looking for a few features then Big Cartel will have enough to meet your needs, however as your store grows bigger many users are complaining about the lack of features.

Big Cartel Ease of Use

As mentioned above, the number of features offered by Big Cartel is rather limited, while this can be both good and bad it certainly comes with one big advantage, ease of use.

Creating your first store with Big Cartel is extremely easy, whether you have zero previous experience or years of coding experience it doesn’t matter; there is something for everyone.

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