Best ecommerce builder for large and fast-growing businesses.
BigCommerce is a leading ecommerce builder, providing extreme scalability for online stores. It has more built-in sales tools than any of its competitors, and combines these features with advanced SEO and fantastic multi-channel integration. It’s designed to help boost large and fast-growing businesses into the big leagues!
What Are the Pros and Cons of BigCommerce?
- Most scalable ecommerce platform.
- More built-in features than any competitor.
- Lets you sell across multiple channels like Facebook, Instagram, and Pinterest.
- Fantastic SEO tools.
- Complex terminology is unsuitable for beginners
- Advanced features can compromise ease of use
BigCommerce is a top ecommerce platform which allows you to create an online store. It lets you set up your store, add products, and make money through your website.
But that’s not all. BigCommerce is a specialized ecommerce builder, meaning it’s designed to help you sell online. With tons of built-in features, data tools, and more,
BigCommerce is best for large or fast-growing businesses. You won’t outgrow this platform anytime soon!
BigCommerce’s clients include big brand names like Toyota, Kodak, and Ben & Jerry’s. For small businesses looking to scale up, BigCommerce boasts an impressive average growth of 28% for its clients year on year.
As a business owner, you want to spend as much time as possible looking after your customers, shipping products, and watching your profits go up; you don’t want to spend precious hours trying to reformat a text box. That’s why ease of use is so important, and why we research it so thoroughly.
So how did BigCommerce do in our ease of use testing? To be honest, it was fairly average. BigCommerce scored 3.3/5 stars for ease of use, with people finding it 14% more difficult to use than Shopify.
The main reason people struggled with BigCommerce was its design interface. When you’re creating your store, it’s split between two areas. One is where you add products and manage the “behind the scenes” parts of your store – for example, discounts and shipping – while the other is where you edit your storefront.
To combat this, we recommend setting up the inventory section of your store first. Upload all your products, add items such as discounts, then go to the storefront editor to personalize your storefront.
The good news is, BigCommerce has recently released a new and exciting feature to make designing your store easier than ever! The new visual merchandising tool is called Store Design, and means you can see the effects of your edits. This new feature makes BigCommerce much more customizable.
One thing that remains a consistent problem with BigCommerce is its terminology. It’s very complex, and this makes it unsuitable for beginners. You need to be familiar with the technical terms, or else you could waste lots of time just figuring out what they mean – which, let’s face it, is a lot less fun than actually building your store.
BigCommerce is an ecommerce builder designed to carry stores into big business. Think of it like a jumbo jet: it’s got all the powerful tools necessary to take your online store on a long-haul flight, without you having to change planes halfway through. However, you won’t be able to fly it straight after passing your pilot’s exam!
With great power comes great complexity, and BigCommerce isn’t ideal for anyone who’s not tech savvy. However, the recent release of the Store Design tool is a great step. It shows BigCommerce is listening to its users’ feedback, and is making its builder easier to use.
So what are these amazing features we keep going on about?
BigCommerce has the best in-house features of any ecommerce builder. These provide a high level of quality and reduce the reliance you may have on third party apps. You effectively have everything you need right at your fingertips, and for no extra cost.
BigCommerce is the only ecommerce builder on the market which lets you sell physical, digital, and service-based products without having to use an app. All of these sales types are already built into the editor. This means less hassle and less cost, because you don’t have to worry about using third party apps.
Once you’ve got all your products set up and ready to sell like hot cakes, you need a way to get paid! Unlike some other ecommerce builders, BigCommerce doesn’t lock you into its own payment gateway. Better still, it doesn’t impose transaction fees on any of its plans.
Instead, it lets you choose your own payment gateway without imposing any extra charges or transaction fees. The only fees are the usual credit charge applied by your chosen payment gateway (the average credit card charge is 2.2% + 30¢).
You’ve got over 65 integrated payment gateways to choose from. With one-click setup, mobile payments, and multiple currencies supported, BigCommerce does its best to get you paid fast. Payment providers include:
- Apple Pay
- Amazon Pay
BigCommerce has the largest amount of built-in features of any ecommerce builder. This includes the all-important SSL Security certificate, which encrypts user data to make online payments safe.
Your online store needs all the latest sales tools to stay ahead of the competition. But when it comes to standing out from the crowd, the first thing your visitors will notice is your website’s design.
BigCommerce has over 100 themes on offer. There are 12 free themes and over 100 paid themes, which range from $145-235. That’s a lot of themes to choose from!
Luckily, BigCommerce makes it really easy to find your perfect theme. You can search by industry, or by the layout you want for your template. For example you can choose from grid layouts or designs featuring large images. You can also view just free or paid themes, or use the search bar to find tailored results.
Themes really vary depending on the industry they are categorized under. For example, themes in the ‘Fashion & Jewelry’ category have a product zoom feature, while other categories don’t include this. So it’s worth having a proper search to find a theme that best fits your store’s needs.
You can preview a theme before you select it, which is a really useful option. If you do pick a theme and then change your mind, don’t worry! You can switch your template any time you like.
All BigCommerce themes are fully mobile responsive. You can’t edit the mobile view, because the theme automatically reformats to fit mobile screens. This means you don’t have to spend a second worrying about losing out on mobile shoppers. With over 50% of traffic coming from mobile devices, this is an essential feature to have!
The real question is, how customizable are BigCommerce’s themes? It’s a question with an exciting answer.
BigCommerce recently released a new visual merchandising tool, called Store Design. Whereas before you had to customize your storefront in two separate areas and wait to see the results, this tool changes everything!
The Store Design tool allows you to pick out sections of your page and customize them there and then, right in front of you. This gives you instant control over everything from background colors to logo positions, number of featured products, navigation arrow colors, and more.
Everyone knows you have to spend money to make money. But just how much do you have to spend with BigCommerce?
BigCommerce has four pricing plans:
- the Standard plan is the cheapest at $29.95 per month
- the most popular is the $71.95 per month Plus plan
- the Pro plan will cost you $224.95 per month and provides even more scalable features
- the Enterprise plan is the most advanced, and has custom pricing
There is a 15-day free trial, and you can even request a demo to see how BigCommerce can benefit your online store.
So What Do You Get for Your Money?
The Standard plan sets you up with a well-rounded, fully equipped online store. It’s best for establishing your business and finding your feet before scaling up – we’d say it’s suitable for sales of up to $50k a year. Standard plan features include:
- Unlimited number of products to sell
- Unlimited staff accounts
- Multiple sales channels, such as eBay, Amazon, Facebook, and Google Shopping
- Coupons, discounts, and gift cards
- Real time shipping quotes
- Product ratings and reviews
- 24/7 support
As you work your way up through the price plans, you unlock more advanced features. It’s worth noting you only get Abandoned Cart Recovery on the Plus plan and higher.