1. Animation Etsy senior product designer Catt Small, also a game maker, predicts that motion is going to be huge in 2018 and that ecommerce can learn from game design. “In ecommerce, motion can be a signal of delight, personality, or urgency.” “In games, motion attracts players and gives them Read more…
When you hear people talk about Pay per Click (PPC) Management they typically mean Google AdWords. That said, PPC now spans a whole spectrum of platforms from social media, content, display and of course ‘the daddy’ Google search itself. This actionable ppc optimisation checklist is directly attributed to managing an Read more…
The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow? The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. At Help Scout we believe the problem Read more…
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