Social Media

As chatbot technology improves, marketers gain new opportunities to reach customers. Thanks to Facebook Messenger Ads, a new feature the social media platform rolled out earlier this year, it’s become especially easy to target the ideal audience. Through both traditional ads and the ability to launch a branded Messenger chatbot, Read more…

Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat). The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. Read more…