Stephen Covey: Effectivity vs. Efficiency

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According to Stephen R. Covey, in “The 7 Habits of Highly Effective People”, one of the seven habits is putting first things first. Most time-management techniques focus on increasing efficiency, not on improving effectiveness. “first things first” means rigorously prioritizing everything you do so that the important things are always taken care of first, while everything else is put aside and then dealt with or delegated later.