The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow? The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. At Help Scout we believe the problem Read more…
How to Design: A Simple Guide to Graphic Design for the Non-Designer I’m not a designer. In fact, I think I’m rather bad at it. And yet, people pay me to design. And I only deliver the best. And yes, the quality of the work I produce are top-notch, if Read more…
An exciting and fascinating career for a creative problem-solver like you. Turning text and images into gorgeous sites that customers love to visit and companies are proud to show off. But just the idea of getting started in web design can be overwhelming. What do you really need to know? Read more…
Thanks to headlines featuring big companies like Google and Oracle, copyright law is an often-discussed but frequently-misunderstood topic. This article was created specifically with software developers and designers in mind. As software designers or developers, you have the important task of ensuring that a program works the way it is Read more…
As UX practitioners, we try to create the best conditions for users to complete their tasks, and yet even the most usable interface is sometimes not enough to engage users. Why is that? To understand the reasons behind what drives users to certain behaviors, we need to look at the Read more…
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