Do you want to optimize your WordPress site for more traffic and rankings? To increase your SEO, make sure you’re using these site settings.
WordPress is now one of the most SEO-friendly content management systems available. There are numerous things you can do to increase your SEO if you have a WordPress website. However, if you are not cautious, you may unknowingly hurt your site’s score.
WordPress SEO settings
The settings listed below should serve as the foundation for all WordPress sites aiming to boost their SEO efforts.
Configure your homepage and blog settings.
Before you begin creating pages and posts, make sure your homepage and blog pages are set up and ready to go. This may appear to be a little point, but it is critical. Because your homepage is the first thing visitors see when they visit your site, you want to make a positive first impression.
Similarly, your blog is an excellent opportunity to connect with your audience and grow an engaged following. By creating these crucial pages before you begin adding content, you increase your chances of creating a successful website that people will enjoy visiting.
WordPress makes your most recent posts page the default home page. You must choose ‘A static page’ and specify which page is your home page and which is your blog page.
One of the first decisions you must make when starting a blog is how you want your URLs to be formatted.
A scalable URL taxonomy will make crawling and indexing considerably easier for search engines, as well as making it more user-friendly. As a result, taking the time to select a permalink structure that will perform well for your site in the long run is worthwhile. There are other alternatives, so spend some time experimenting to discover the one that works best for you and your blog.
Sitemap that is dynamic
A dynamic sitemap is a must-have for any website. It assists search engines in indexing your site and makes it easier for users to find the information they need.
A static sitemap, on the other hand, is much less effective, can be difficult to maintain, and does not provide the same level of scalability.
Many plugins provide dynamic sitemap options with a variety of adjustments. So, if you want to increase the SEO of your website, a dynamic sitemap is the way to go.
Set up an image optimizer that is automatic.
Optimized pictures are required to maintain a fast WordPress site. The SEO benefits of optimizing photos are various, ranging from faster website speed to higher search engine ranks. Using a plugin is the simplest approach to optimize your photographs.
Many WordPress plugins will optimize your images as you upload them. While some are costly, many free options are equally effective.
Configure the default title and meta descriptions.
Many SEO plugins provide preset settings for titles and meta descriptions, ensuring that all new pages are search engine optimized. This is a lifesaver for huge websites with many pages, as well as teams that are unfamiliar with SEO best practices. By utilizing these tools, you can assist in ensuring that your website is accessible and easily accessed by potential visitors.
I’m using Yoast to set defaults for my blog posts in the screenshot below. I used a structured approach in my title to make it more user-friendly.
I’m using an excerpt from the beginning of the blog article as the meta description. This is a straightforward default option that everyone can use.
Use these WordPress security settings to safeguard your SEO.
SEO is quickly becoming an important component of website security. Website security has always been vital, but it is becoming increasingly so as the internet gets more and more integrated into our daily lives.
Websites are now utilized for everything from online shopping to online banking, and the implications of a non-secure website can be severe.
Google penalizes websites that are compromised with malware or may be engaging in social engineering. If your website is not safe, you may lose potential consumers as well as rankings in Google’s search engine. Website security is thus a crucial aspect of SEO that should not be overlooked.
Turn off comments
While the SEO usefulness of comment sections is debatable, there is no denying that they can pose a security concern.
Spammers frequently utilize comment areas to post links to their websites that may include dangerous malware. Through online forms, hackers can potentially attempt SQL injections and XSS attacks.
Deactivate and uninstall XML-RPC.
Brute force attacks on the XML-RPC file are one of WordPress’s most common security flaws. This file is active by default and can be used to remotely access the WordPress site.
It does, however, provide an ideal target for hackers who use automated techniques to guess the username and password. They can cause havoc by deleting files, installing malware, or even taking over the entire site once they obtain access.
Configure user permissions
As a WordPress site manager, you must ensure that the site functions properly and that all stakeholders have access to it. However, not all stakeholders require full access to the site.
Setting user permissions allows you to grant each stakeholder access to exactly the portions they require, helping to keep the site organized and preventing illegal changes
Using 2FA, ensure that all users have secure passwords.
Using safe passwords and enabling two-factor authentication (2FA) are effective strategies to make it more difficult to attack a WordPress site.
Hackers who attempt brute force login assaults employ massive password lists including millions of the most commonly used credentials. A difficult password can assist in rendering these password lists ineffective.
If a hacker has access to your password, having 2FA enabled can assist prevent hackers from obtaining access to your site.
Limit the number of login attempts.
A brute force attack occurs when an attacker attempts to guess a user’s password by repeatedly typing different character combinations. Configuring your WordPress site to limit login attempts is one technique to prevent brute force assaults.
After a set number of unsuccessful login attempts, this security feature will block an attacker’s IP address, making it more difficult for them to obtain access to your site.
Plugins that automatically update
Unfortunately, many consumers are unaware that their plugins can be a security threat. A plugin that is out of date may be vulnerable to known attacks. This is why auto-updating plugins are preferable.
Create recurring backups.
In today’s digital world, you should not disregard a good website security approach. Having daily backups of your site is one of the greatest ways to protect it. If your site is hacked or suffers another security incident, you’ll have a current backup that you can restore.
While several plugins provide this functionality, it is frequently preferable to choose a WordPress server to manage backups. This manner, you can be certain that your backups are being handled on a regular basis.