Digital Media Skills List You Should be adding today

Here’s a list of digital media skills for resumes, cover letters, job applications, and interviews. Required skills will vary based on the job for which you’re applying, so also review our list of skills listed by job and type of skill.

Communication Skills: In any digital media role, you’ll need to call upon strong oral and written communications talents to convey information and build relationships with target audiences and clients.

  • Client Relations
  • Client Services
  • Collaborating with Creative and Account Teams on Campaigns
  • Collaboration
  • Drafting Copy for Websites
  • Editing 
  • Engagement
  • Establishing and Maintaining Contacts with Media Professionals
  • Interviewing Staff, Experts, and Witnesses for Stories
  • Managing Relationships with Vendors
  • Newsletters
  • Pitching Story Possibilities to Editors
  • Presenting Proposals to Colleagues
  • Proofreading
  • Social Media
  • Storytelling
  • Writing

Content Management Skills: Content Management (running a website or blog) requires a very versatile skillset – not only must you be able to write and edit digital content, but you’ll also need solid analytical and planning skills, some knowledge of marketing and web metrics, and the ability to spot and capitalize upon emerging trends.

  • Content Management Systems (CMS)
  • Content Programming
  • Content Promotion
  • Content Strategy (the way marketers choose and incorporate digital content to engage consumer interest and spread brand awareness)
  • Generating Content for Social Media Outlets (these outlets may include Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, Tumblr, and Google+)
  • Image Management
  • Planning Strategy for Websites and Social Media
  • Project Management
  • Representing Content Visually
  • Selecting Content to Feature

Marketing Skills: The world-wide Web has completely changed the landscape of business-to-consumer and business-to-business marketing. Gone is the age where companies could rely solely upon print, broadcast, direct mail, and telemarketing strategies to advertise their products and services. Instead, digital marketing specialists must be adept in search engine marketing (SEM), search engine optimization (SEO), Social Media Marketing (SMM), and email marketing.

  • Analyze Media Alternatives
  • Brand Positioning
  • Brand Strategy
  • Business Storytelling (a strategy to increase brand awareness and loyalty among consumers by providing them with compelling storylines about your business and products)
  • Closing Media Deals
  • Demographics
  • Digital Marketing
  • Digital Media Testing
  • Digital Production
  • Digital Strategy
  • Documenting Rights and Clearances for Digital Content
  • Email Marketing
  • Identifying Target Audiences for Ads
  • Research
  • Social Advertising

Technical Computer Skills: Here are a few of the most common software programs and technical skills that employers list in their job advertisements for digital media specialists.

  • Adobe Analytics (a tech solution that empowers marketers to measure and analyze the reach of their marketing campaigns)
  • Adobe Creative Cloud (compiled of Adobe desktop and mobile apps including Photoshop, Lightroom, InDesign Illustrator, Illustrator Draw, Adobe Stock, Typekit, Adobe Muse, Dreamweaver, and Premiere Pro)
  • Adobe Illustrator
  • Evaluating Emerging Digital Technology Tools
  • Facility with Campaign Management Software
  • HTML (HyperText Markup Language, the code used to create digital web pages and hyperlinks)
  • InDesign
  • Java
  • Microsoft Access
  • Microsoft Excel
  • Microsoft Office Skills
  • Photoshop
  • PowerPoint
  • WordPress

“Soft” Skills: Whether you work in a business or a home office as a digital media specialist, you’ll need to demonstrate the following abilities in order to ensure that digital content development cycles remain on track.

  • Ability to Meet Deadlines
  • Attention to Detail
  • Critical Thinking
  • Decision Making
  • Handling Criticism Calmly
  • Multitasking
  • Organizational Skills
  • Prioritizing
  • Problem Solving
  • Teamwork
  • Time Management
  • Working Independently

Website and Graphic Design Skills: Basic (or, better yet, advanced) website development and graphic design skills are sought-after competencies in digital media job candidates.

  • Animating Web Pages
  • Creating Interactive Charts, Graphs, and Maps
  • CSS (Cascading Style Sheets. These describe how HTML elements, such as layout, colors, and fonts, will present on web pages)
  • Incorporating Video with Text
  • Implementing Tracking Codes
  • Integrating Interactive Elements with Websites (these can include chat rooms, discussion forums / message boards, contact forms, order forms / shopping carts, and appointment calendars)
  • Operating Digital Video Cameras
  • Optimization
  • Photography
  • Programming Web Pages
  • Usability Testing

Web Analytics Skills: These are the skills required to help guarantee that the digital content you produce remains competitive and captures top rankings on search engines.

  • Analyzing Ratings Data in Light of Target Demographics
  • Analyzing Viewer and User Patterns to Designate Ad Placement
  • Analyzing Visitor Patterns
  • Assessing Ongoing Campaign Performance
  • Detecting Emerging Trends with Ratings that Might Supersede Longer Term Averages
  • Google Analytics (a web analytics service provided by Google that tracks and reports website traffic)
  • Interpreting Numerical Data
  • Metrics
  • Search Engine Optimization (SEO) (how to make websites show up in the results of online searches)
  • Tracking Viewer / Visitor Statistics for Digital Entities
  • Web Metrics
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About Maida
She is Zipsite's all around Zipsiter. Only clocks out when she can barely stand. She sings, bakes, and tries so hard to be fit. But don't judge, she can literally strong arm you no problem. She's currently involved with eCorp, Contrib and VNOC, besides being a Brazilian Jiu Jit Su practitioner.

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