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Social media has long been used to promote brands, products and services. In the early days of social media marketing, brands would simply post product pictures or videos on Facebook, Instagram, or Pinterest, hoping to grab the attention of their target customers and drive some traffic to their website or online store. Now, thanks to an abundance of social commerce tools, businesses are able to make sales directly on social media.

Social commerce is expanding at the speed of light, and that’s not going to change anytime soon. 

pexels artem beliaikin 2433159 large | eCommerce | social business, social ecommerce

Ready to jump on board the social commerce train? Here are four helpful tips before you dive in headfirst.

1. Lower-priced items sell better

If you’re selling luxury furniture or high-end appliances, you might not have the same results through social media commerce as lower-priced retailers.

The same is generally true for ecommerce in general, with orders averaging $140, depending on your region. But with the average shopping order through social shopping stores being $79, it’s clear that lower-priced products perform better.

If you’re selling a variety of products at different price points, then you’ll want to use your ad spend for lower-priced products.

Don’t forget to grab an email address at the point of purchase though, so you can upsell a bigger ticket item later on!

2. Create an automated bot checkout

Back in the ‘good old days’, customers were guided through the buying journey by a real-life sales rep.

This was not only great for keeping service levels high, but it prevented distraction and shopping cart abandonment.

When it comes to buying through a social channel, buyers typically don’t have that same shopping experience, unless you implement an automated bot checkout.

Use a tool like Heyday to engage with your customers on their preferred channels and convert customer service conversations into sales.

Heyday is an AI chatbot for retailers that integrates your online store with your social media channels. It allows you to automate as much as 80% of your customer support conversations. When customers reach out to you on social media with questions regarding your inventory or order tracking, the chatbot assists them in real-time (and passes more complex inquiries over to your support team).

Heyday screenshot - automated order tracking

Heyday can also help you boost sales by automatically sending out back-in-stock and price-drop notifications to customers who had previously expressed interest in a product.

3. Integrate social commerce into your ecommerce platform

Part of the pain of keeping up with the latest trends is the fact that every time a new platform or avenue comes along, you’ve got to invest hours incorporating it into what you’re already doing.

And so, you’re probably thinking “is social commerce really worth all the time and effort?”

Well, the short answer is yes, it is. But there’s also a smart workaround:

Find yourself a way to integrate your new social commerce stores with your existing ecommerce platform.

Integrating data across platforms has never been easier; it’s why 51% of marketers are doing it.

Plus, if you’re regularly making changes or updating your catalog (which you no doubt will be), then you’ll want to make sure that any changes you make are synced across every platform you’re live on.

Shopify has its own integrations that make inventory updates with Facebook and Instagrap Shops easy, for example. BigCommerce offers similar integrations, and WooCommerceFacebook shop integration with WooCommerce

Image source: Facebook

These are all highly popular eCommerce platforms, and you can connect your inventory directly to a Shop so that updated pricing, product information, and availability is synced in real-time instead of requiring manual updates. 

4. Partner with influencers to boost social commerce sales

Influencer marketing has been around for a while now, and with around 30% of CMOs increasing their focus on this channel, it’s not going anywhere anytime soon.

One of the greatest benefits of investing in a social commerce campaign is that using influencers becomes super easy. They can use the likes of shoppable tags on Instagram to push buyers straight to your store, promoting products directly.

This creates a seamless experience for the consumer, where they might see a Story from an influencer promoting a product, click through, and decide to purchase right there and then.

And with 70% of US-based internet users following influencers on a given social media channel, the opportunity to expand your reach is huge.

Source: https://adespresso.com/blog/social-commerce/

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