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image large | Web Development |

Nothing beats the holiday season. The holidays are a time of joy, festivities, and preparation for the coming winter, from the changing of the seasons to gathering with friends and family. And seasonal decorating is standard practice for brick-and-mortar stores.

The festive colors, lights, and decorations help to evoke the holiday spirit and encourage customers to shop for the season. The same is true for holiday marketing online.

I’m going to give you the best holiday website design tips you’ll find anywhere to help you decorate your website for Christmas. Complete with illustrations.

Why you should decorate your website for Christmas

A lot has changed since Covid. Many businesses that did not previously have a website are now conducting the majority of their business online. And whether you’ve had a website for years or just started one this year, decorating it for Christmas is essential.

Decorations enliven and brighten the mundane. The mere presence of decorations can make both young and old smile and laugh, not to mention everyone in between.

And, if you have customers who won’t be visiting brick-and-mortar stores this year, it’s critical that your website convey the joy that a customer might feel if they were shopping in a more traditional manner.

Best holiday website design practices

The key to decorating your website for Christmas is to make it festive while keeping your branding intact.

Here’s how:

  • Add holiday colors for accents.
  • Change up your usual images for holiday-themed images.
  • Group retail offerings and create new links to get to those items (ex. unique holiday baskets, holiday-themed clothing items, etc.).
  • Add holiday content to your blog page.

When you’ve got a lot going on, it can be challenging to develop ideas that won’t overwhelm your brand. To help keep you on track and on brand, I’m going to give you some examples of what you can do to decorate your online store this holiday season.

With River’s Edge Bakery, I’ve created branding that is clean, crisp and modern without using the standard black and white. Instead, I used a soft pattern for the white backgrounds and deep blue as the primary color for the logo and accent colors on the website.

By changing four little things, it’s surprisingly easy to reflect the season without overwhelming the branding.

Let’s take a look at how we did it with River’s Edge Bakery. 

Holiday website design examples:

Holiday colors

2020 09 21 15 36 16 blue shadow | Web Development |
2020 09 21 15 08 18 blue shadow 1 | Web Development |
2020 09 21 15 36 16 blue shadow | Web Development |
2020 09 21 15 08 18 blue shadow 1 | Web Development |

By changing the background color, you can give your website a little holiday “pop” while maintaining your primary brand colors and style.

Holiday-themed images

  • holiday website design example with changing images to reflect the seasion
  • 2021 08 23 10 35 43 | Web Development |
  • holiday website design example with changing images to reflect the seasion
  • 2021 08 23 10 35 43 | Web Development |

holiday website design example with changing images to reflect the seasion

Changing out your everyday images for images that personify the season not only adds some holiday flair but also lets visitors know that you’re keeping your website up-to-date.

Holiday items

  • River's Edge Bakery mock-online store with and without holiday website design
  • example of standard website store items
  • River's Edge Bakery mock-online store with and without holiday website design
  • example of standard website store items

example of standard website store items

Don’t hide your holiday gift baskets, gift cards, and special offers.

Featuring holiday items on your online store’s main page gets your customers straight to what they’re looking for this holiday season. It also helps them start thinking about what gifts they may have forgotten or what they might want to give themselves this year.

Holiday content

  • 2021 08 23 11 26 53 | Web Development |
  • Blog page with and without holiday website design
  • 2021 08 23 11 26 53 | Web Development |
  • Blog page with and without holiday website design

Blog page with and without holiday website design

Don’t underestimate the power of an updated blog. Not only does it keep your customers engaged, but it also indicates to search engines that your website is current and active.

Adding holiday content is a great way to show your holiday spirit and make your customers feel like they’re part of your holiday preparations. 

Here are some great content ideas for your holiday blog posts:

  • Introduce holiday new-hires
  • Share some favorite holiday recipes
  • Talk about items you’ll only be offering during the holiday season
  • Tell readers how you’re preparing for the holidays (or a holiday event)
  • Create a list of your favorite stocking stuffers
  • Tell a story about a favorite holiday memory (personally or professionally)
  • Spotlight a charity that could use a little extra help
  • If you collaborate with another business this year, share their story too

What you share on a blog post is limited only by what you, your staff, and your business is doing for the holidays.  

Color is everything

The key to creating the best holiday website design is to use tones that enhance your brand colors. With my example, I used a simple color palette for my mock website, but I didn’t use a standard “Christmas red” for my holiday backgrounds. Instead, I found a deeper red that complemented the deep navy blue of my brand color palette. 

So, if your brand color palette is more sophisticated than what I’ve shown here, don’t be afraid to experiment with different holiday colors. For example, if your brand has a particular shade of green, a lot of red might be overwhelming, so think about trying other holiday colors such as shades of silver, gold, blue, and even white. Maybe changing the background doesn’t work for your brand. Then, perhaps, you can bring in some images that contain hints of red, green, silver, and gold. 

Something else to try

if you’re not sure the above suggestions will work for your brand and you’ve got some photo editing chops — or know someone who does —  think about adding some overlays or graphics to your existing images to give them some holiday flavor.

Learn how to add graphics to your image in this article on 7 Free Tools for Better Holiday Images.

Don’t miss out

It’s been another crazy year, and if you’re anything like me, you’re looking forward to everything the holiday season has to offer: shopping for loved ones, sharing dinner with friends and family, the smell of pie baking in the oven, the twinkle of Christmas lights reflecting off fresh snow…

So, while you’re decorating your house, office, or store, don’t forget to decorate your website. This way, you can ensure that your customers don’t miss out on anything your company has to offer this holiday season.

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