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How to Start a Blog: Tips for Making Yours Profitable

From the advantages of selecting a niche subject to the benefits of building a community and generating income

publish article concept illustration 114360 4926 large | Blog | blog, blog tips, starting a blog

Concentrate on your specialty.
If you haven’t previously decided on a blog topic, consider your hobbies, interests, and personal experiences.

“With so much online content, you’ll need to carve out a unique purpose that your blog will serve,” says Pamela Rae-Welsh, creative director at online visibility specialist Worsley Creative. Consider a specific niche, such as Italian-inspired vegetarian cooking, rather than a general cooking and recipe blog.”

Choose a name for your blog.
You’ll need a blog name once you’ve settled on a topic. Remember that your blog and domain name should be the same, preferably one that stands out from the throng.

It might be related to your topic, but it does not have to be. According to Lynn Beattie, a personal finance expert and the founder of Mrs MummyPenny, “you simply need it to be as short as possible, and memorable, so it could be a specific word, phrase, or play on words.” You could spark some ideas by searching for the terms you might write about using the Google keyword planner and the Wordtracker keyword tool.

Choose your platform.
You’ll also need to choose a blogging platform to utilize for designing, writing, and publishing blog articles online. WordPress, Typepad, Blogger, and Tumblr are among the many options.

WordPress claims to be the most popular platform in the world, and it is ideal for novices searching for a basic site that allows them to create a blog in minutes. There are several YouTube videos available to assist you in getting started. After that, you may start on personalizing your blog.

Create a blog design
Choosing a design theme is critical since first impressions are everything. For her money-saving site, the Money Fox, Francesca Henry prefers WordPress. “You can buy some gorgeous and practical themes from around £50 to £150, and receive free plug-ins that enable you do a lot of things, like creating a separate homepage,” she explains.

A basic theme is typically preferable, and you should make your blog as user-friendly as possible, adding a call to action to let your visitors know where they can find you, such as links to Twitter and Instagram. You might also hire a professional logo designer or create one yourself to complete your brand.

Find your target audience.

Go where your audience is. This might happen in certain Facebook groups, such as TikTok, Instagram, or LinkedIn. Follow comparable blogs, initiate conversations, and tweet your content.

Georgina Durrant is the creator of the SEN Resources Blog, which is aimed at parents and teachers of children with special educational needs and disabilities. “The blog now has over 30,000 social media followers,” she says, “but it took a lot of regular, consistent posting of blogposts on my site, as well as posts on social media, and a lot more work than I initially expected.”

Add more channels
People that prefer to listen or watch rather than read will exist, therefore you may include a YouTube channel or podcast on your site. Beyond the Kitchen Table writer Marie Brown, who creates websites for small companies, also produces a podcast called the Website Coach. “A podcast is a great way to market your blog, and appearing as a guest on other people’s podcasts is another option,” she says.

Continue to create your blog.
Before you can earn a profit, you need work on building your brand, creating content, and sharing your skills. Networking to gain backlinks will eventually help you monetize your blog.

“Google is seeking for original, relevant, and trustworthy material to rank in the search engines – the more relevant and quality content you upload, the more traffic you will get, which will give you more potential to monetise,” Rae-Welsh explains.

Earn a profit
There are several methods to monetize your site. Firms that are connected to the content of your blog, for example, may wish to buy some space and advertise their services using a box or banner. You may also wish to contact a specific business about collaborating and producing a special campaign on a topic about which you are passionate.

You may also earn money via sponsored links, which are posts in which marketers pay bloggers to publish an article with a link to their website. However, you must make it apparent that the content is sponsored.

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