Make Money in 24 Hours : How Two College Students Made $600,000 in 24 Hours

Make money in 24 hours. Will this strategy still work this 2020? In 2017, University of Arizona students Alan Alchalel and Brady Silverwood devised a strategy to promote their swimsuit line, Sunny Co Clothing.

600,000 in 24 Hours
The Image that Started it all

They promised everyone who reposted the image above a “free” swimsuit — just pay $12 shipping (retail value $64.99). Offer ends in 24 hours.

Overnight, their Instagram following jumped from 7,000 to 784,000. More than 346,000 people took up their offer, forcing them to cap the promotion at 50,000 units.

Let’s do the math: 50,000 units x $12 = $600,000.

No, that’s not a typo.The campaign grossed over $600,000 in 24 hours.

It was so unexpectedly popular they had to issue almost $73,000 in refunds because they couldn’t meet demand.

This spawned a slew of articles calling the campaign a failure. One writer even thought that it belonged in the same category as the infamous Fyre Festival.

But if these publications had just paused to think, they might’ve realized they were missing the big picture.

Inventory issues aside, the real story was that two college students generated more revenue in one day than many businesses do in a year. And they did it with effectively $0 in ad spend.

Truth is, there’s a lot to learn from their campaign, so let’s mine some nuggets of wisdom.

In this article, I’m going to break down key lessons you can apply to your own marketing strategies. Then, I’ll provide a template you can use to recreate their success.

Nothing Sunny Co did was revolutionary — it was simply well executed. And if you follow the principles they used, you too can become an overnight sensation.


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About Maida
She is Zipsite's all around Zipsiter. Only clocks out when she can barely stand. She sings, bakes, and tries so hard to be fit. But don't judge, she can literally strong arm you no problem. She's currently involved with eCorp, Contrib and VNOC, besides being a Brazilian Jiu Jit Su practitioner.

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