If you ask a marketer or a business owner what they want most in the world, they’ll probably say more consumers. What usually follows that? More visitors to their website. In fact, 61 percent of marketers think getting traffic and leads is their most difficult task.
How to Use Content to Drive Traffic to Your Website
Warning: you cannot increase website traffic without content. So, if you want to skip this portion, go ahead! In 10 seconds, I’ll see if you skip back up because you realized you can’t perform any of the other tactics without strong, quality content.
Create a business blog
First and foremost, your company requires a blog where you can publish meaningful, long-form content on a regular basis. This is unavoidable.
- Companies that blog receive 97% more connections to their websites.
- Businesses who blog receive 55% more website visitors than those that do not.
- Bloggers are 13 times more likely to earn good ROI.
The more value you provide on your website, the more likely people will visit it. And without a blog, most of the other methods in this piece will be difficult to implement (or any post on this topic, for that matter).
Concentrate on issues that are timeless.
While news and popular topics can increase traffic temporarily, they are not worth the time and effort. Create content around issues that your audience will constantly be interested in. These evergreen posts will gain traffic and links over time, especially if they are refreshed on a regular basis (more on that later).
Create captivating headlines.
One of the most crucial aspects of your material is the headline. In fact, studies have shown that excellent blog headlines can increase traffic by 500%. Even the most thorough blog article will go unread if it lacks an engaging headline. Learn the art of headline writing so that readers will select your content from the SERP.
Invite others to contribute to your blog as guest bloggers.
Guest authors can not only broaden your topics and perspectives, but they will also want to share the piece with their network and link to it on their site, thus bringing new readers to yours. Just make sure you only provide high-quality, original content that is free of spammy links (lest you get a Google penalty and lose traffic). A set of standard guest posting standards can assist with this and keep your work on brand.
Make stunning visuals
To depict thoughts, show data, and reproduce charts in your branding, use design tools like Canva. When other websites utilize your photographs, they will include a link to your site. Furthermore, Google is displaying more photos in ordinary Search results, giving you more options.
Text-based material is fine, but video may entice more visitors and keep them engaged. Here are some ideas for using video to increase website traffic:
- Include videos in your blog entries so that they can be found in video search results.
- To rank higher on YouTube, perform YouTube SEO, and then include connections to your website in the video description.
- Include call to action buttons in your video that drive viewers to your website.
Establish a resource center.
Videos and blog articles aren’t the only sorts of content you should be producing to educate and establish trust with your audience. Don’t overlook infographics, downloadable manuals, templates, seminars, and other resources. As you develop and use these lead magnets on the web, save them to a resources page. A multimedia content library will undoubtedly attract users who will return to your site time and again.
How to Use SEO to Increase Website Traffic
So all of the above strategies have one flaw. They won’t bring traffic to your site if no one can locate them. With Google’s top page collecting 71% of search traffic hits, you need an SEO strategy.
Keywords to target…
Keywords are the words and phrases that people type into search engines, and as you can expect, some keywords are searched more frequently than others. Using keyword research tools, you may notice that the keyword “how to boost website engagement” only receives about 10 searches per month, whereas the keyword “how to increase website traffic” receives 300 searches.