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As Ernest Hemingway once wrote quoting one of his characters, businesses go bankrupt two ways: “Gradually, then suddenly.”  Sounds like the swath of businesses that are not converting from brick-and-mortar to e-commerce.

Those who haven’t already better move fast. According to reporting by the Wall Street Journal, Credit Suisse analysts said a shocking 65% of retail stores will close if the pandemic continues. 



How smart companies and small businesses migrate and transfer their business online in 28 days or less!

  • STEP 1

    1. Start with a strategic plan.

    The decisions you’ll have to make when switching from physical to digital are not simple. Don’t make them in a vacuum and don’t make it alone. Your first step should be to consider outside help.

  • STEP 2

    2. Build the right supply chain footprint.

    Top companies like Amazon Prime is flipping the script on the entire supply chain. Customers expect their product in 24 – 48 hours.Suppliers should be able to rethink fulfillment.Companies need to build their footprint from the ground up to ship from multiple points within a market on the same day. There is an open opportunity for logistics at this point and the variables of choosing the correct logistic will be your formula for success.

  • STEP 3

    3. Develop or Upgrade Your Online Store

    Choosing the right e-commerce technology is a critical discussion. If you do not build enough functionality from the getgo, you will not have the tools to enable conversion or extraordinary experiences.There are big decisions to make on which e-commerce platform to use (open source, SaaS, CaaS) and where to host (cloud or on-premise). You better have a big enough pipe.These decisions are made more complex by the requirements of being a legitimate seller today. These include providing quality assurance, security, and when buying an off-the-shelf solution, sacrificing control for speed. You’ll also need to maintain PCI compliance (security standards ensuring that companies keep credit card information safe).

  • STEP 4


    To succeed in multiple channels at the same time is tricky. If your enterprise is a traditional brick-and-mortar business, there may be habits that are hard to break. How do you protect your distributors and salespeople?Channels don’t have to be in competition with each other. In fact, they can be complementary. Don’t pit channels against each other; find ways for them to coexist. More commonly, online sellers are providing pickup points for products, and the other way around.We know of tools that can help you with this.

  • STEP 5

    STEP 5. Use Social Media and SEO

    Use social media to engage, initiate trial and meld the physical and digital worlds.

  • STEP 6

    STEP 6. Don’t forget Metrics

    Online conversion is a game–a game that is part-art and part-science.E-commerce stores need the right layout and aesthetic. But the great e-commerce marketers know how to manipulate every page to initiate trial, cross-sell and move the buyer to action.The savvy online seller knows the result of every action from click-through to conversion, by page, by item. Build your store from the beginning with these principals in mind, and A/B test your entire site to gauge actual shopping behavior.


    Step 7. Enable your employees

    Your employees are better off trained on the ebb and flow of your newly, migrated business. Don’t hire outsider to manage your online business for you but train your employees to be online sufficient.