Over the past two years, we’ve seen a shift in the way brands promote their products or services on social media.
Below, I’ve compiled ten expert or research-backed trends social media marketers should watch and leverage in 2022. Let’s dive in.
- TikTok will dominate the social media space.
- Reaching new audiences will become the number one social media goal for businesses.
- Companies will make more dedicated social media hires.
- Augmented Reality will become consumers’ preferred way to try-on products and interact with brands.
- Businesses in the B2B space will increase their investments in Instagram and Twitter.
- Influencer marketing will mature in 2022.
- Social advertising will become more sophisticated.
- Businesses will invest in more long-form and short-form content, as well as live audio chat rooms.
- Social selling demands will grow.
- Consumers will crave snackable content.
source: https://blog.hubspot.com/marketing/social-media-predictions-2017
No Comments