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Over the past two years, we’ve seen a shift in the way brands promote their products or services on social media. 

pexels jessica ticozzelli 4342427 large | Marketing | marketing, social media, social media apps, social media marketing, social media trends

Below, I’ve compiled ten expert or research-backed trends social media marketers should watch and leverage in 2022. Let’s dive in. 

  1. TikTok will dominate the social media space.
  2. Reaching new audiences will become the number one social media goal for businesses.
  3. Companies will make more dedicated social media hires.
  4. Augmented Reality will become consumers’ preferred way to try-on products and interact with brands.
  5. Businesses in the B2B space will increase their investments in Instagram and Twitter.
  6. Influencer marketing will mature in 2022.
  7. Social advertising will become more sophisticated.
  8. Businesses will invest in more long-form and short-form content, as well as live audio chat rooms.
  9. Social selling demands will grow.
  10. Consumers will crave snackable content.

source: https://blog.hubspot.com/marketing/social-media-predictions-2017

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