Businesses and marketing companies today face a massive challenge in trying to reach out to young consumers. According to a study conducted by executives from Crowdtap, Weight Watchers, and MRY 84% of Millennials do not like or trust traditional advertising.
Building trust on Instagram is easy, just use the same methods and strategies that you use in other areas. Your brand needs to have reputable products or services, and your message needs to be authentic. Share a clear, sharp vision of what your company stands for. This includes your company’s core values, philosophies, and outlooks.
Social media and brand-loyalty go together, hand-in-hand. It’s a modern method that helps brands engage emotionally by building trust with their consumer base. Pay careful attention to the type of content that engages users and focus on delivering it, and people will simply want to learn more about your brand.
To build a consumer-facing business, you need to use good marketing strategies and techniques. Businesses that have a hazy stance on community concerns will not get very far when trying to attract new customers or sell to existing customers.
Customers want authenticity that they can relate to. Making sure that you provide valuable content that solves a problem or answers a question is a great way to build up trust and increase audience retention.
Take communication to the next level by enabling consumers to post their photos and videos of their products on social media. Today, customers want real people to use the product before buying it themselves. The best way to get prospects and repeat customers to engage and follow you is to get in front of them and provide relevant information.
It’s particularly important to spend time on your own Instagram account, as well as participate on other relevant sites. Consider sponsoring user-generated content to get your brand in the feeds of your customers. You can also hold an Instagram contest to bring attention to your brand, while appealing to a slightly different segment of your target audience.
Social media platforms foster two-way and group conversations. Use proven techniques to promote discussion and stay around to respond. Regramming and commenting on customer posts about your brand can also promote brand loyalty.
Don’t be spammy. What is this you might ask? Well it is when the content you are posting or the comments you leave under other accounts don’t appear authenticate or meaningful. This is harmful because it usually results in people unfollowing you or engaging less with your own content.
You’re probably eager to tell Instagrammers all about your awesome products or services. But before you post a glaring ad, take a break. Social media users rate over-promotion as their top pet peeve. Don’t break your audience’s trust by being spammy. Pay close attention to the type of content that attracts users and focus on providing that, and people naturally want to know more about your brand.