There are hundreds of businesses and brands that are successfully executing Instagram campaigns and have case studies you can learn from. Instagram is growing larger each day and it is one of the go-to platforms and best places for businesses to invest in ad space. From smaller startups to the largest global brands, everyone is using Instagram in some shape or form, to boost their business. Below we will outline some of the most notable business case studies, which use it effectively, and their results.
As one of the top brands in apparel and footwear, Adidas has utilized social media marketing to surpass its competition. In 2018 Adidas executed a campaign called #MyNeoShoot. to promote their Neo brand which launched in 2012.
The Neo brand was a new subset division of Adidas geared towards trendy, youthful consumers. They invited their followers to create Adidas-inspired Instagram posts with the hashtag and labeling them with the hashtag #MyNeoShoot. They then invited the best content creators were to model in a professional photo shoot for them and share their branded photos with engaging social media followers and on Adidas own account as well. They even recruited Selena Gomez to help with the contest.
As a result, the campaign generated 71,000 mentions of the #MyNeoShoot for Adidas. The hashtag also enabled them to gain 41,000 new followers. This was a splendid example to show that a creative contest is enough to engage your viewer and to underscore the importance of social media influencers.
The Old Spice brand is somewhat known for its reputation for their clever and quirky ad campaigns but sometimes credibility can be more of a burden than a reward. How does Old Spice stay on the forefront of edgy advertising? How do you create engaging marketing assets when your target audience already has clear expectations for you to be creative? The answer for Old Spice was to focus efforts into unknown territory: social media with their Dream Runner Campaign.
In 2016, Old Spice introduced The Dream Runner campaign. The campaign encouraged their followers to win things by posting photos of their running routes in the shape of a prize they wanted to win – complete with the hashtag #runoldspice.
Using the thousands of apps that are out there, runners tracked their daily runs and highlighted the routes they took across the different cities to win prizes. Their campaign motto was “If you can run it, you can own it.” It was a case study of how to use your audience’s favorite activities and interests to boost your campaign.
Once again, this campaign showed how, prominent Instagrammers played a major role in helping Old Spice hit their campaign goals. It’s also a great example of reducing marketing pressure by selecting influencers that already fit the brand’s ideals to promote the brand and their products that would be enjoyed by the majority of people who were exposed to the advertisement.
Camp Brand Goods:
Camp Brand Goods is a great example of a smaller company getting in on the Instagram trend. Their brand is inspired by the outdoor and travel niche and lifestyle.
According to Business.com, the brand created the #keepitwild contest which awarded a weekly t-shirt to users who posted the most original photo with this hashtag. They ran this contest to increase their followers and increase engagement. During the competition, the company partnered with other Instagram users who are well known in the outdoor world and helped them attract more followers.