Instagram has now added the ability for qualified, eligible businesses to tag their products in posts. This practice is called “shoppable media.” Customers can get details about your products from your posts and purchase them.
Once you have enabled a shoppable post customers can click on the link directly from Instagram and it will take them to a checkout page on your whatever landing page or e-commerce website you have your products on. To do this you will also need a Facebook for Business account to setup a catalog of your products. Unfortunately, this isn’t available for business selling services but there are other ways to connect your services through Instagram.
Utilizing Instagram stories is great for both businesses selling products and services. If you have Instagram businesses account over a certain following you can advertise to consumers directly from your stories and enable a call-to-action for them to swipe up to view more about whatever it is that you are selling.
Use this simple guide to learn how to properly start executing your Instagram strategy. All-in-all focus your efforts on the solutions you deliver to your customers and not just the products. Instagrammers want to know how your brand and products can deliver value to their everyday life.
Create a consistent voice for your brand and reliable and consistent information. View your Instagram Business Account from behind the scenes to gain insight on how viewers might view yours. It could be helpful to have a trusted friend or colleague look at your content and strategies to see if they resonate with non-stake holders.
You may think it’s better to be broader with your messaging to gain more followers, but the more niche your tactics are the better for conversion of followers into actual buyers. Keeping your customers interested is a key part of any successful marketing campaign. Don’t underestimate the potential value that Instagram has to grow your business.
If you’d like a thorough guide on how to succeed this 2021 with Instagram Stories, then this step by step ebook is for you!