The best way to make sure you have Instagram content that resonates with your audience is to consistently post relevant content and plan it out. Some small businesses decide to hire a social media manager or social media planners that are already skilled in these areas. These specialists are creative and have experience in creating words and imagery for brands to generate leads and sales. If you are not in the position to hire a social media planner just yet, you can give it a go yourself. It may take some experimenting to learn what captions and posts work best for your audience, but it is totally achievable.
Pick a theme based on your business or industry and create a brand guide that includes your company’s logo, colors and fonts. Creating unique branding can ensure that whenever your content is seen, people know just by viewing a post that it belongs to your company or brand. It’s wise to learn and implement Canva, a simplified graphic design tool as it will come in handy to create visually engaging images and graphics.
The best way to optimize your Instagram feed and plan what to post is to consider a website that schedules your content out over time. Whether it’s two weeks or one month in advance, have an editorial calendar can be really beneficial and reduce the time spent to create posts.
There are thousands of social media management tools and schedulers for Instagram on the market so deciding which one works best is all up to you. You may decide to start with one platform and then change direction based on new needs and that is perfectly okay.
These apps will help you visually layout your content and help generate ideas of clever things for you to post. What to post: