Research the competition and likeminded businesses to see what they’re posting and the hashtags that they are using to drive engagement. Use this as inspiration for what your content should like. What other businesses are in your industry or niche that are performing very well on Instagram?
If you are selling products, you could create quick 30 second tutorials on how to use them. If you are offering a service, you could create quotes and statistics about your industry to inform your audience of trends and current best practices. Memes are also pretty popular and if you find some popular ones that are already created that takes the duty of content creation out of your hands.
Videos are pretty popular on Instagram ad well. Utilizing Instagram TV could give you a significant advantage as they are always on the Explore Feed of Instagram. Instagram is a fantastic way to connect with your audience and create expertise-like credibility with them.
Another great content idea is to create behind the scenes videos of your business such as product creation or a in depth look at your storefront, factory or wherever your place of business is. Show your audience how ideas come to fruition and you will gain their trust.