Using your existing customer’s social media to showcase testimonials is also a great idea. Do you have repeat customers who are loyal to your brand that use Instagram? If they are not already posting about you, you should reach out to them and ask them to if they are satisfied with your business. This brings us to our next point which is influencers.
Many businesses are turning to creative agencies who hire influencers and micro-influencers that are already using similar products or services and pay them to push and advocate for your brand. The word “influencer” includes a wide range of socially informed experts. Skincare, beauty, “foodies” and tech influencers, among others, will help businesses to accomplish what can be challenging demographics. According to Buffer.com, recent studies show that 70 per cent of millennial consumers are influenced by their peer’s recommendations for purchasing decisions on brands.
You could curate a press package and send it to influencers so that they can try out your product and give a review. User generated content enables advertisers to share this information through their social media accounts in order to build social proof and gain trust.
User generated content is bringing real customers into the fold. This will increase your credibility score, while consumers will be delighted to see their content shared or retweeted. Leveraging influencers and micro influencers and featuring them on your feed and stories with product placement or services can help to create authenticity and bridge the gap between your brand and a larger and steady audience.