If you implement it the right way, giveaways can help establish your Instagram account and brand, build loyal customers and an active audience who will share your incredible products or services with a wider audience than you can organically. Decide on what it is that you want to give away. Whatever the service, product, or experience you’re giving away as your reward should be interesting to your audience. This will differ contingent on your goal. For example, if your goal is to spread awareness about product launch, you should most likely to give away the specific product as your reward.
Reaching out to other similar brands is also a great idea to cross-promote. Brand partnerships are especially helpful for younger, newer businesses. Aligning yourself with other reputable businesses and outlets can help to build your credibility. Move this process along by working with brands in your industry. Exchanging content or co-hosting an event and promoting it on Instagram and other social media platforms can push your businesses way farther than doing it alone. Your content will be twice as powerful with half of the effort.