The long-debated concept of the Instagram Algorithm has seen much criticism since its inception. No longer are users seeing content from their closest friends and family first, but instead they’re being shown content of that the algorithm thinks they’d like the most. It used to be complex to understand, but in an effort to increase Instagram’s transparency Instagram released more details on this last year.
According to their latest reports, posts are prioritized based on three key factors of the user: interest, timeliness, and the relationship the user has with the accounts they are following. Understanding these trends can help Instagrammers to reach their desired number of Instagram impressions and followers.
Many experts have written articles and think pieces attempting to debunk the algorithm, but the main takeaways have been the same: Instagrammers who post consistently and engage with their audiences consistently are given priority on the timeline over other posts. This is important to note as you are building up your account on the platform.
The primary goal of Instagram is to increase the time that users spend on the platform. The longer the users stay, the more advertisements they display. So, directly or indirectly, the accounts that help Instagram achieve that goal will be rewarded.