Using Instagram’s built-in insights is a great benefit for accounts that are signed up as businesses. This tool gives you actionable information on how you can reach more people and meet your business goals. The tool has information on the demographics of your followers, your most liked posts, your activity and more.
It is wise to check this often to understand the times and dates that you are audience is online and the type of content they are engaging with the most. You can also learn what actions people are taking once they click on your profile. If they decided to visit your website or clicked on your profile based on a post, you will know it by checking the insights. Knowing your best performing content can help you generate more ideas to produce similar posts instead of doing your own research and trying to come up with what you think is best.
The downside of Instagram analytics is that it only lets you see about a week’s worth of growth from the app. To track the growth of your account with more detail and insights you can use third party apps and websites such as Later.com or PlannThat.com.