The simple answer to this question is quite easy. Guest Blogging is when you get approval from the owner of a blog to have your article published. Depending upon how much traffic this particular site gets your visitor volume can increase dramatically.
The harder part is actually getting your idea for a blog post accepted!
Now before you run off and start creating blog posts there are some key points to take into consideration here. I like to refer to this as blog etiquette!
You don’t want to confuse guest blogging with leaving blog comments. These are two totally separate identities. Anyone can leave a blog comment on a post or article. With a guest post you are being given the limelight or if you like the chance to create your own solo ad!
Take advantage of this and your business has the potential to explode overnight!
The main benefits of having a guest post published are twofold. Yes you will see an increase in traffic to your own site. But you will also be getting your name out into the community. This definitely helps with branding yourself and your business. This exposure can lead to you being introduced to other marketers and into business circles that can have positive effects on your overall business.
To start off, it is a great idea to sit down and figure out what your goals are from guest blogging. Do you just want to get links back to your site? Are you after recognition in your field or niche? Or maybe you are looking to network with other experienced marketers? All of these are great goals and knowing exactly what you hope to achieve will help you get started with guest blogging in the right direction.
The biggest piece of advice we can give you here is to look for blogs that are in some way related to your niche. You want your article or blog post to be found on a site that contains relevant information. This way it will seem like a natural progression for the reader to follow any links back to your own blog.
If you are active in your niche you probably already follow a number of blogs. Add these to your list for possible places to guest blog on. Don’t forget to look for guest posts and follow the author’s links back to their site. This could be yet another place for you to offer a guest post. Especially if the author targeted a relevant niche, you can keep going in this manner and in no time have a huge list of blogs ready for the attack.
Posting on unrelated sites will still increase the number of visitors you get to your site, but they will not be targeted visitors. What we mean by this is that they will not have enough interest to sign up to your mailing list to download a free report. They will definitely not be buyers looking for the solution that you have to offer either. These types of visitors will be more of the general freebie visitor just browsing. So why waste a good article on this type of traffic?
The best ways we know of finding related blogs would be to do a search in Google for your niche.
Just type in blogs + the name of your niche.
Some of the internet searches you can do are by using the following search strings or some variation of these terms:
- submit a guest post
- guest post
- guest post by
- accepting guest posts
- guest post guidelines
- write a guest post
- guest post articles
You get the idea! While this method is effective it can also be a little time consuming.
Here are two of our favorite ways which are a little quicker:
USE YOUR BOOKMARKLET
Use GetPocket and save related information in your niche. Then each day simply check for blogs who have just published new information. Visit the blog and see if it compliments your own site. If so add it into your favorites or create a spreadsheet with this information. You can also find breaking news stories here which would make ideal content for guest posts.
SET UP GOOGLE ALERTS
The next way is to simply set up Google Alerts for blogs within your niche. You can have the content delivered to you as it happens or once a day. Again all you do is check out each site and see if it contains relevant information. If so, add it to your main spreadsheet.
With these two steps once you have them set up you don’t have to worry about hunting down sites. You will be notified of new blog posts each and every day. Plus you will be able to keep on top of which blogs are gaining more exposure and can target these ones.
We currently have a big list of guest blog sites where you can submit your guest blog post for free! 😜
Logically once you have found a list of blogs you want to start contacting the blog owner. STOP! Don’t do this step right now.
Before contacting the blog owner you want to become familiar with the blog. We highly suggest that you get into the habit of reading this blog regularly and leaving suitable blog comments.
Key points to look for are:
- Know the level of the target visitor: are they beginners, intermediates or advanced learners?
- Who is the audience of this blog? Are they other business owners, product buyers or people looking for information products and ready to buy?
- Check out the content style: Are any of the blog posts in list form? Are posts written as tutorials and how to guides? Are the posts specific or more general?
- Check out other guest blog posts and see if they have gotten lots of feedback on the site. If so, this is a good indication that the readers are responsive.
- Take a look at what type of marketers are making these guest posts. Are they all well known marketers or experts in their niche?
- By leaving comments regularly you are getting your name in front of the blog owner. This will actually help when you contact them by email or instant message, your name will be familiar and they are more likely to reply back to you quickly. Plus if you leave helpful and useful information this person can see that you are someone who knows what you are talking about. You are setting yourself up as an authority in your niche!
- Leave comments for a few weeks at least before attempting to contact the blog owner directly. Once you feel really comfortable with the type of information that they publish you can ask about writing a guest post for them.
When you have found potential blogs then create a folder in your favorites and get into the habit of reading new posts as they are published.
We suggest looking to see how often they publish, if they sell products in their posts or do they just offer tons of useful information? Make a note if they use a lot of images and graphics, again you want to keep your post in-line with the look and feel for this blog. This will help you later on when it comes time to create your own post.
After you have studied and analyzed the blog’s content you will be more confident in knowing what type or article you want to create. If you know right out of the gate that your article suits the reader of the blog in question, your acceptance rate will be higher.
Just have a general outline for the type of post or article you want to write including the approximate length of it. Your next step will be to contact the blog owner. This can be done via their contact form on their website. Or by using Skype or their email address if it is published.
When connecting for the first time you want to make sure that you start off by introducing yourself and what you do. If you have had articles published on other sites don’t forget to mention this. Plus if you have a degree in a related area this will help ‘prove’ your creditability to the blog owner. Any type of expertise and experience that will help set you up as an authority figure will benefit you.
In your email after your introduction outline the idea you have for your article and say why you think their readers will enjoy it. If they regularly post on this subject then mention it. This also shows to them that you actually read and take part in ongoing discussions on their blog.
To improve your acceptance rate we suggest that you offer your article to this blog exclusively. We really advise you to state that you will not republish this article anywhere else, this helps as blog owners don’t want to publish the same post as everyone else. For the blog owner, knowing that you have taken the time to write an article just for them puts you in a more favorable light. Many blog owners will not accept a guest post unless they retain sole rights to the work. You will still get the credit and an author by-line but they technically own the article.
Don’t assume that you can link to other sites within your article. Always ask the publisher if they allow links and if so how many. Normally you will find that the majority of webmasters are happy with you leaving one link in your author bio back to your website.
When it comes to affiliate links, again ask to see if they allow this. As you are both in the same or similar niche they might be promoting the same product and would rather not have you use your affiliate link.
The main goal of guest blogging is to drive visitors back to your site and to get them to opt in to your mailing list. This is much better than trying to incorporate affiliate links to make sales. A well written guest blog post can bring you targeted traffic for years to come!
Send your message and wait a few days to see if they respond. If you are aiming to publish in an active blog then someone should get back to you within a couple of days. If you don’t hear back after a few days it doesn’t hurt to send another email. If you still receive no response then move on to another webmaster.
If you have a phone number or their Skype info it can’t hurt to call or send them an instant message either. Just be sure that you are not hounding them though! They could just be extremely busy and haven’t had time to get back to you. Remember that some of the highly visited blogs probably receive a ton of requests and they may be booked for months ahead of time.
This is why we suggest not actually writing the blog or article until you get the okay from the webmaster. You don’t want to spend hours or days writing posts for a certain blog only to never hear from them. It is much better to work the other way. Create an outline and send your proposal in with a time frame of when you can have the article finished by. Then once you are approved you have plenty of time to write your content.
There would be nothing worse than to promise a particular article to someone and then give it away to another blog. A few weeks or months may pass and then your request for a guest blog is approved and you have given away the content!