E-commerce has taken over the retail industry. According to Statistica, e-commerce will account for roughly 20% of global retail sales in 2021. According to projections, by 2025, these internet retailers would account for about a quarter of all retail sales worldwide.
The COVID-19 pandemic was a crucial influence in the rise of this online buying mode. While people stayed at home to escape the illness, they turned to internet shopping. ‘E-commerce sales grew by $244.2 billion or 43% in 2020, the first year of the pandemic, going from $571.2 billion in 2019 to $815.4 billion in 2020,’ according to the Census Bureau.
As the number of e-commerce stores has grown, so has the need to separate out from the crowd. Given that the e-commerce experience is virtual, digital marketing methods are critical to distinguishing your company from the competition. Implementing these three critical strategies is the greatest place to start.
Campaigns of Personalized Outreach
Danielle Hixenbaugh, CEO and founder of Bloom Digital, a wholly remote digital marketing agency, founded the company in 2020 after witnessing the impact tailored SMS campaigns had on consumers.
‘Since COVID-19, I’ve found that much more people are demanding an emotional connection to a transaction,’ adds Hixenbaugh. Many of these people are likely to appear on your SMS lists. This is because SMS is personal. Your SMS list is made up of people who want to hear from you and learn about future sales or new products. Use this instrument intelligently, and communicate with your audience as you would with a friend.’
CommerceNext, in collaboration with CommX, conducted a recent study of 118 digital marketing and e-commerce executives. According to the findings, one of these CEOs’ top priorities is the development of loyalty programs that will foster more meaningful customer relationships. More than half of those polled said they intended to extend or create loyalty programs in 2022.
SEO Content Optimization
SEO is a low-cost digital marketing approach that allows you to interact with your target audience, regardless of the size of your company or budget. A website optimized for SEO can also help you raise brand awareness, increase interaction, and feed your other marketing channels.
Consider the content you already have if you’re unsure where to begin with SEO. The term “content is king” is well-known among marketers. According to Alex Valencia, President and Director of Business Development at We Do Web, content is the “backbone” of an SEO strategy.