A website can be a valuable resource for a small business owner, but attracting customers to a new website can be difficult. Learn how to develop a solid website promotion strategy to assist you in creating great content, developing an online presence, raising brand awareness, and increasing website traffic.

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How to Promote Your Website by Optimizing Content

Search engine optimization (SEO) is the process of tailoring your website content so that it appears on the first page of relevant search engine results. Consider the following suggestions for optimizing your website’s content.

  1. 1. Conduct keyword research. The first step in any SEO strategy is to identify the keywords your target audience is using to find results related to your business. SEO tools (such as Google AdWords) can help you determine which keywords to include in your website content’s page titles, alt text, and meta descriptions.
  2. 2. Consistently publish new content. Content creation is important for attracting new customers to your website because it expands your potential reach. Quality content that is optimized for SEO will not only help your website appear on search engine results pages, it will also keep customers on your site for longer.
  3. 3. Pursue backlinks. When reputable websites link back to your website, it is considered a backlink. The process of pursuing backlinks is known as link building. Link building helps drive traffic to your website and builds your credibility with search engines. The more credibility your website has with popular search engines, the more likely it is to be served up to potential customers on search engine results pages. One method of acquiring backlinks is guest blogging. Consider reaching out to influencers and bloggers, and request to exchange guest posts on each other’s websites.
  4. 4. Register with online directories. Search engines prioritize businesses located in the same area where a search is conducted. For this reason, it’s important to incorporate local SEO into your content and make sure your business is registered with local business directories.

How to Promote Your Website Through Advertising and Marketing

Consider incorporating these advertising and marketing strategies into your website promotion strategy.

  1. 1. Email marketing: Email marketing is one of the most effective ways to engage with your customers and drive traffic to your website. Maintaining a newsletter can help you promote new products and services available on your website. Additionally, email marketing services often enable you to share a sign-up link on social media or other outlets, allowing potential customers to join your email list without having to first visit your website.
  2. 2. Pay-per-click: Pay-per-click ads (PPC) are a reliable method for running an effective digital marketing campaign. As their name implies, PPC ads are not free. However, you only pay per each click the ad receives, meaning every time someone clicks on the ad, they’re directed to your site. Use these digital ads to promote popular services and products to have a better chance of converting those clicks into sales.
  3. 3. Social media marketing: Social media marketing enables you to directly engage with your customers, conduct giveaways, and gather helpful metrics regarding demographics. A good social media marketing strategy involves creating compelling images and videos, posting regularly to maintain engagement, and strategically using a few thoughtful hashtags to ultimately direct users to your website. Most social media platforms also allow you to run paid ad campaigns to help you broaden your audience and send users directly to your website.

4 Tips for Promoting Your Website

Consider these additional tips for promoting your website.

  1. Invest in quality web design. Your website design plays an integral role in acquiring new visitors and customers—particularly if you’re running an e-commerce site. Good web design focuses on functionality, responsiveness, and presenting content in an attractive and engaging way to your potential customers.
  2.  Create shareable content. Creating infographics, videos, and podcasts that are easily shareable is an effective content marketing strategy for getting the word out about your website.
  3.  Engage with online forums. The internet is well-populated with interest-specific forums. Find an online forum that’s related to your business and respond to member questions and comments by leaving a link to relevant content published on your website.
  4. Think outside the box. Avoid falling back on templates. In a world of constant engagement from every brand under the sun, you need to find a way to stand out—particularly on social media. For instance, instead of running a traditional ad, consider posting a funny video tutorial about how to use your product or service instead.

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